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Ranking The Site: Your Own Site OR a Blog / Article?

First, we would like to say BIG THANKS to everyone for being active on our blog, for emailing us your questions and concerns, because if you do not ask, you will never know the answer :)

Being in a service business is not always easy, especially when you feel personally responsible for the results your service brings, but at the same time, you meet new people all over the globe, you share your experience, you learn a lot from theirs, and enjoy every single step of the way. So thank you guys for being with us!

Now, every once in a while we feel there is a need to share ideas and express our opinion on a specific topic. This time, we`re going to speak about the difference between ranking your own site, or a content page on a Web 2.0 property (which can be a Squidoo lens, Blogger.com blog, an article on any article directory, etc. In short – a page you can easily create on any Web 2.0 property in an hour or two, without purchasing your own domain and spending your time on setting up a website).

So what is better, really – to rank your own site, or a simple Web 2.0 page with your content, that promotes some product?

First, let`s see what are the advantages and disadvantages of each:

Option #1: Creating your own website:

Advantages:

  • YOU control the appearance, ads and outgoing links on the site
  • You can set up Google Analytics or any other tracking
  • It is an asset, which you can sell and make money – it belongs to you

Disadvantages:

  • Much more time consuming
  • Requires a small investment (domain name + hosting)
  • Not indexed in Google, no rank because it`s brand new site

Option #2: Creating a page on a Web 2.0 property:

Advantages:

  • Takes an hour or two to create, and you can start ranking it right away
  • The site you are creating content on, already has some authority on Google, and can be much easier to rank
  • No expenses are needed

Disadvantages:

  • You have no control over the content that can be added next to yours: if that`s an article, and you want the reader to click on your link in it, there might be dozens of other links promoting other people`s products, so your CTR might be super low sometimes
  • It is not yours – by submitting your content to other sites, you are helping their business, they make money off it.
  • The site owners can change their rules as often as they want: one day you might be able to add 3 links to your content, the other day they might say you can only add one, and that one cannot even be an affiliate link.

Now, those are some general things you need to keep in mind, they do not actually help a lot when you need to make a decision.

In order to decide which option to choose for each specific situation (e.g. product, keyword, type of commissions, etc.), there are some factors you need to look at:

1) The number of keywords you want to rank

Say you want to promote a specific digital camera. You know it sells well, it has a good price, and you can get a good commission for a sale. You start researching for buyer keywords, but only find one that has a good search volume, and low competition. Of course you can build a new website for just that keyword (and it could probably rank very well if optimized correctly), but a better idea could be to simply create one page of content on Blogger.com, or USFreeads.com, or any other site, and get that page ranked. And of course, move on to the next product ;)

2) Your chosen monetization method

There is a huge difference in whether you are going to promote a specific product and have affiliate links in your content, or if you are going to put AdSense, and make money for clicks.

First, the keywords you choose for these two types of monetization, are completely different: when promoting a specific product for affiliate commissions, you need to focus on “buyer” keywords, while in the case where you`re doing AdSense and need to get more clicks on the ads, you need “researchers”, and you need to focus on keywords that are “traffic keywords”, or “research keywords” – the keywords that people type in Google to get more information on the subject, but not to purchase anything.

AdSense marketers usually need as many pages of content online, as they can get. Buying domains, setting up websites is too “expensive” for them. This is why when making money with AdSense, many times a much better option is to create content on Web 2.0 properties instead of creating your own sites. The idea is to have more content, get it ready fast, and get it ranked for “research” keywords.

3) Your long term and short term goals

Ranking a brand new website can take longer than ranking a page on some authority site.

If your goal is to get traffic and make sales as soon as possible, just create a simple page or an article, and start working on getting it to the first page.

If you are building a business and can give it a few months to grow, good keyword research and a website built around high traffic / normal competition keywords is the best thing to do.

4) Your overall marketing strategy

Building many Web 2.0 pages that do not require as much time and effort as building new sites, is a good strategy when you want to “test the waters”. Many marketers create one-page blog posts (or one-page ads such as USFreeads), rank them (as many times it`s easier and faster to rank a page on an authority site), see if the product and keywords are profitable, and then choose more keywords, and build their own sites. This way they have an existing money making page, but are building an asset for more profits.

“Testing the waters” by creating your own sites might be very ineffective because of the time and investment needed.

Conclusion

If you`re promoting affiliate products, if you`re good at keyword research, if you have experience and can invest some time and money to reap the benefits later, it is always better to create your own websites and get them ranked on the search engines. This way you are building a real business, which you can even sell later on.

For people just starting out, for those who want faster money, and are not sure which product, keyword or niche is good to go after, a good idea is to create as many Web 2.0 content pages as possible, and start ranking them.

**************************

IMPORTANT:

#1:

Every time you choose to create a Web 2.0 page, make sure you choose a site that does not have too many outgoing links. Some of the most popular Web 2.0 properties like Squidoo and EzineArticles.com have so many outgoing links and distractions that sometimes the reader might not even notice your link, and might click on any other, and leave the page.

 

#2:

Never rely on the search traffic only. Spend some time to promote each of your pages in forums, Answers and other places!

 

Talk to you soon!

Ivana and Alex

The Truth About “no PR”, and Do-Follow / No-Follow Backlinks

Every marketer wants to get high PR, valuable backlinks to their sites. We all want do follow backlinks as well. And there`s nothing bad about that, except for one thing – while 99% of the Internet Marketing world want those links, smart marketers do not ignore the “not so popular” backlinks. And you know why? Because they work!

Do-Follow? or No-Follow? Or BOTH?

Do-follow backlinks are great. They are spidered by the search engines spiders, and whenever they see a do-follow attribute, they visit the website the link points to.

But who told that no-follow links are bad? the “no-follow” attribute of the link just tells the search engine spider that it needs to visit that page or not. But whether the link has a “do-follow” or a “no-follow” attribute, search engines do see those links, and they DO have impact for the rankings.

For example: Squidoo lenses allow comments, and those comments are no-follow. many WordPress blogs comments are no follow as well. But if you comment on those pages, and add 10-15% of the “no-follow” backlinks to your arsenal, you will see a huge increase in rankings.

We have tested this ourselves, and we know this can be proved by many other marketers. If you have some time for researching, you can do a Google search and you will find many blogs where people share their results with do-follow links and no-follow links. You definitely want to have a mix of both, even if the no-follow make just a small part of the overall backlink count.

0 PR backlinks from inner pages. Do they help?

When building backlinks on high PR sites, of course the best thing you can get is a backlink from the homepage. But that`s hard to get for free, and if you buy, one backlink of that type usually costs around $10, which is a lot.

Now, there is still a way to increase your page rank and search engine results position by getting the backlinks from the inner pages of the high PR website.

For example, our site http://linkdominators.com currently has a PR of 2, while this exact post has a PR of zero. Yet still, if you leave a comment for this post, you`ll get a backlink of PR2, eventhough the exact page you leave the link on, has PR0.

Same thing with forum profiles, and profiles on various membership sites. These links are usually referred to as “high PR profile links”, and they are the same links we are building for our customers at http://linkdominators.com. Once you become a member of that site or forum, you get a brand new page which is your “profile page”. There you enter details about yourself, and you can add a couple of links pointing to your site. Because the profile page is new, it just cannot have a PR, but this does not mean that your backlinks are not valuable. They are, because they carry a PR of the HOME page of the site, not of the profile page of yours.

And, as we said previously, most important thing is to keep on building backlinks, not worrying about the PR, do-follow / no-follow, or anything else. Just build more and more backlinks, they all count.

To your success!

Ivana and Alex

 

Can`t See Your Backlinks on Google? – Here is Why

Ok, we have to admit – “Can’t See My backlinks on Google…” This is the MOST POPULAR question we get with emails each and every day. People are building backlinks, working hard, spending countless hours or money to outsource to get the links built for them, but they can`t see them on Google!

This is so unfair! Right?

Well, it might look so, but in reality, things are a bit different. And we`re going to tell you something you should know, if you are one of these people worrying about your backlinks not being seen on Google.

“I can`t see my backlinks on Google”

First and foremost, tools are not accurate. :)   None of them – period!  Take a look at any two  link checking tools and you will get different data.

That being said… You need to work on BUILDING links, not CHECKING them ;) We can assure you, and every successful SEO marketer can – the backlinks that you build, they DO WORK. Even if you don`t see improvement right away, you WILL get a higher rank in a short time. There`s just no way around it, unless of course your site is sandboxed. Do not worry about the number of links you see some system shows, but concentrate on building them – this is what pays off in the long run!

Now, the truth about the links not being shown by Google.

If you build 200 backlinks to any of your pages per month, you are doing great and will see a big improvement in your rankings over time. But when you check Google 3 months later, it will never show you 600 backlinks.

One of the reasons – not all of the backlinks get indexed fast, some might even take several months for the search engines to see (which is great, because your backlinks look natural, and it looks like you keep on getting them continuously!)

On the other hand, Google never promised anyone to show you what they see. They might see 550 backlinks but show just 230. And why should they show you what they see, right? ;)

Other tools to use

Another example is Yahoo Site Explorer. This tool shows the backlinks pointing to the site, once you enter the URL. Yahoo Site Explorer seems to be much more accurate compared to Google, so many marketers use it instead.

There is also a backlinks checking tool at BacklinkWatch.com, and while many times it shows more links than Yahoo Site Explorer, it still isn`t accurate.

… and again…

Whatever you are thinking of it, you`ll never know why different search engines and tools do not show the backlinks correctly. But once again, checking for backlinks will not increase your ranking positions. But building more and more backlinks will definitely help! So let`s spend our time on things that have positive impact on the rankings – building backlinks!!

All the best,

Ivana and Alex

 

SEO Mistakes Part 2! – Keyword Stuffing- WRONG!

You see, one of the seo mistakes we see is that people want to optimize for many different keywords and that is ok, but you cannot do this on one page. So the best way to go is to optimize one page for top 3 keywords! And concentrate on those three!

Here are the details on the optimization of that page and this will include on page optimization as well as off page!

1. If possible, buy a domain name that has keyword in the domain name. This is not a must, but preferred. If you do not want to do that, optimize the URL for that keyword such as: http://mydomain.com/review-of-honda-accord-ex
2. Have those same keyword in the title
3. Have that keyword in the first sentence and the last sentence. But spread it around throughout the text as well. Get the keyword density of 1-3%, make sure you do hyperlink your keyword at least once in the text.
4. Social Bookmark your page.
5. Build anchored text links from blogs – do follow and no follow is fine!
6. Build more anchored text links from High PR sites, such as profile links!
7. Get some .edu links pointing to your site!
8. Give a bit of the boost on getting the pages of the links indexed by submitting RSS feed for the links you built and do not forget to ping them as well.
9. Get another set of 100 links built weekly to your pages
10. Do press releases to build more links.

You see, even if you do everything right, in the first 8 steps, and you end up ranking your page high in the search engines, you also need to maintain the rank by adding in more links later on. People will often forget they need to link their pages to maintain the rank. This is probably the reason there is such a HUGE need for link building service providers, and this is one of the biggest seo mistakes for sure.

On that note! For a brand new site, do not add thousands of links to your pages. Start slowly, do one thing at the time. Social bookmarking the first day, second day, spend time on the blog links, third and forth day, build some High PR links, and wait few days. Come back to it again, and build a little more links. DO not forget about maintaining your page after you rank. Even if you do get to the spot #1, you have to maintain the rank for years to come by adding in more links and of course you can outsource link building!

Oh…and one last thing. Be very, very careful how you build your links. If your page comes up with http://domain.com link it like that, but if it comes up such as http://www.domain.com make sure you do include the www, otherwise all your linking work will be waste of time and money if you are outsourcing this work, and that concludes SEO mistakes part two.

SEO Mistakes Part 1 – Mistakes on Keywords

You know, we get many URL’s and keywords submitted to us each day, and we are shocked at some SEO mistakes we see! As you know, our link building service is here to help you rank higher, and we do hope to make our blog educational for you, so that money invested into ranking pays back and earns even more!

Purpose of Keywords and Rank:

There are two reasons you want to rank your keywords in the search engines. To get traffic to your “money page” or to get your money page ranked very high!

So the SEO mistakes we see are:

People are NOT selecting “Money keywords”! And from talking to few of our customers, we have realized that they do not see the difference between the traffic keyword and the money keyword.

So here is an example: “Honda” this is a main keyword, but not targeted money keyword. Honda Accord, this is getting to the money keyword! Honda Accord EX, this is much, much better! But “Cheap Honda Accord EX” or “Review of Honda Accord EX” is a money keyword.

BUT… In the example given, if you are earning from Google ads, you can earn some money from the example above, but most people do not shop online for high ticket stuff, such as car, as you really should examine the car before you buy it (ha ha ha). But the example above was just to show you how you should search for your money keywords. Replace “Honda” with any product name, and start looking for keywords where people are getting ready to spend money.  If you are spending time and money on a keyword that will never EVER convert into any customer or cash, it is worthless and you are making one of the ultimate seo mistakes!

Side Note to Affiliates: Pick a product that has a price tag of at least $50 and can be packaged into a very small box or of course digital delivery. The reason is that those type of products sell a lot more online then heavy stuff such as 3 PC sofa set.

The Traffic Keyword:

There is also difference between money keyword and traffic keyword. Traffic keyword is more “Review of Honda Accords”! You see, someone searching for review of Honda accords, they are narrowing down the model they want to buy, and that type of traffic is very “warm lead” traffic.

That type of traffic will convert a lot better into a paying customer than if you went for “Review of Honda’s”, as with Honda you have motorcycles as well as cars, so you really would not know what Honda review they need.

And here is one of the most surprising SEO mistakes on keywords. Even when they do find the one that is good. They seem to ignore on page optimization for those keywords.

Know this, the page that has on page optimization done will need a lot less links than a page that has no optimization. So have your keywords in the URL, In the Title, and at keyword density between 1-3%! On page optimization takes only about 5 minutes of your time, and it will save you hours in the long run.

So this concludes SEO mistakes Part 1 and soon we will be sending you SEO Mistakes part two!

Tips on How to Increase Page Rank in Google Fast! – Detailed Tutorial

There are people who are going to struggle to increase page rank in Google and in this free tutorial, we hope to make this as simple as possible.  Further more, it really does not have to cost you a single penny if you have time to do all of this yourself!

So let’s begin!

To increase page rank from ZERO to any number up to 10, you need many many quality one way links.  Now, you should not add in 1000 one way links in a single day as this might seem suspicious to Google and after all, you are doing this so you can rank higher in Google right?

So build 50-100 links per day, this way you will not raise any flags.  BUT make sure the Page rank of the other pages is at least 4.  Now, many people tell us, well if my anchored text is not on the PR 4 page, the rank does not matter.  That is not true.  Our very own site was ranked #2 in less than 45 days building ONLY high PR profile links!  For example, you have a forum that ranks as PR 4, you build your profile in that forum and add a link to your site in your bio or your signature.  Even though that particular page (your profile page) is not ranked, the site shares the PR and that PR is passed on your own site!

That is how we managed to move 2 PR’s up in less than 45 days.

Now in our Free SEO Domination report we show you how to find many different high PR blogs, and Squidoo lenses where you can post the links at.  But it is very time consuming doing it yourself, but the hard work will help you increase page rank in Google for sure.  Now your second choice is to use a software that helps you build links.  Maybe something such as SEnuke… Or you can let us build those links for you at only .10 cents per link!

Either way, one way link building is the actual reason you will increase page rank in Google.  BUT that is not all.  In order for you to actually get the free traffic, you need to rank on the first page, if possible first 1-5 results.  1-3 being the best.  That is where the second 20% of the work comes in.

First, you need to do on page optimization in order to rank higher in Google.  You need to have keyword density of at least 1% and you also need to have your main keywords in Title, URL, and through out the text.  Again our free SEO domination report goes more into it!  BUT… That is not all! You need to do one last thing: make the title attractive! You see, people are now used to scanning the web as there is just so much info.  That is what they will do when they type in the keywords.  So if your title is NOT attractive, your chances to get traffic are cut by 80%!

Just to give you an example!  If you had:

Lose Weight Fast

Or

Proven Method to Lose Weight Fast in 30 Days or Less

Which One would you click on?

Ok, so you get my point!  And let me answer one last question:  How soon can I increase page rank in Google? Depends on how fast you work and when Google update their page rank.  They normally do it every 2-3 months.  So you can build many links, and you will move up and down constantly, but you will claim your spot when they update.

But even with that, continue building your one way links because you cannot keep that spot for ever. Oh… and the rank in Google no body can really guarantee, such as #1st spot.  And the same thing with how fast you rank.  You see, if you manage to increase page rank in Google, that is great, but you have to keep on building the links to beat your first page competition.

For lower competition keywords, it can take about one month to rank on the first page, but for very competitive ones, it can take up to 6 months! SEO is a long game, but if you work consistently, you will get to the top.

Add in the mixture of links and you will do great.  Remember, we can help you build the links such as 80 Guaranteed high PR links per URL, at only .10 cents per high PR link.

Awesome FREE Link Checking Tool

Most of the time I hear people say, well yahoo is not showing my links.  Yahoo explorer is part of their search engine, and not all the links that are in Google will show in Yahoo, and the same thing with MSN. So a great free link checking tool we use to check so called popularity links, is a tool provided by Quirk Biz and you can download it at the link below!

http://www.quirk.biz/searchstatus/

Now, you will have to have mozilla firefox in order for this tool to work, and it will always be available on your status bar.
There are many functions the tool provides, such as the Page Rank of the particual page you are visiting as well as the Alexa rank.

Here are some really cool things this link checking tool can do at a click of a button:

It can highlight no follow links for you!

It can give you a detailed report of incoming links

It can show you indexed pages as well as the incoming links!

Of course a great thing it does, it shows you the keywords density

And so much more!

As mentioned above, it is a totally free link checking tool and one of the best and easiest to use!